Designing products is not about aesthetics alone. It is also about addressing their entire lifecycle
from aesthetics to utility to form to environmental impact.
An integrated approach to management of product design and development is required to create
better quality products with enhanced capabilities, at attractive prices with compressed time to
market cycles due to the intensified competition, rapidly changing technologies, especially
computer-based technology and shorter product life cycles.
This course is designed with a focus on theory, technologies and practical applications in the
product design, development and management over whole product lifecycle.
●Design Director at Lucid Design.
Amit is a co-founder of Lucid Design and Concrete Labs, and manages design from brands, to
products, websites, apps, graphics and environments for clients all across the world.
Amit has over 15 years of experience in building world class brands and award-winning designs
for clients across the globe. He is an honors graduate of the California College of the Arts in San
Amit has worked for clients such as Nike, Intel, Liebherr, Britannia, Incase, Harman, coco-cola,
Brigade Group, Enchanting travels, Swissnex, Westbridge capital and several others. His
achievements include winning the prestigious Red-dot award and his work being featured in the
San Francisco Museum of Modern Art and the contemporary furniture Fair in New York.
Amit heads the product design course at AIGA.
Duration: 2 year Full Time programme.
Eligibility: 10th passed and above.